Social Media Specialist

At Wipfli, people count

Our people are core to everything we do - the catalyst behind our ability to create exceptional impact and extraordinary results.

We believe in flexibility. We focus on relationships. We encourage each individual to follow their own path. And we seek feedback openly, from all.

People matter here and they feel it.

And we value curiosity. Curious is more than a personality trait. It s a way of thinking. Of learning. Of working.

There s purpose in this wonder. It makes us better. It makes us Wipfli.

If you want to be in an environment where you can make a difference - and make a professional home - Wipfli is the place for you

Wipfli is looking for a dedicated, self-driven and innovative Social Media Specialist to assist in executing and collaborating on marketing strategies, campaigns and paid media. The ideal candidate will understand how to leverage social media platforms, analytics, client relationship-building and paid media to support the firm s growth goals. Candidates should have a proven ability to collaborate and coach across silos - and at all levels - of Wipfli.

This role will report to the social media manager and is a part of the Digital Marketing team, which is filled with dynamic, hard-working and talented marketers who thrive in a collaborative and supportive culture. You also would be working closely with several teams, including content, creative, account management and analytics.

At Wipfli, we value everyone s perspective and celebrate diverse thoughts. If you re a social media expert who thrives in a culture that values integrity, excellence, teamwork, caring and perseverance, this is the job for you.

Responsibilities:

Work with social media manager to develop, oversee and track the results of paid and organic social media campaigns
Leverage data and insights to drive informed, cohesive social strategies across all channels
Continuously analyze channel performance and provide actionable insights on the effectiveness of various social strategies for different channels
Be the expert on best practices for social media for B2B firms
Understand Wipfli s industries and services and industries, goals and competitors
Promote employee advocacy in producing and managing internal campaigns to highlight Wipfli culture
Execute and contribute to Wipfli social media calendar, helping drive a balance of topics and a posting schedule in sync with ever-evolving social media best practices
Collaborate with Wipfli s engagement editor to grow Wipfli's online community by responding to comments and messages, and facilitating discussions when appropriate
Explore new trends and topics and research competitors
Collaborate with diverse and geographically dispersed teammates and subject matter experts
Be able to interact with and influence firm associates, marketing leaders, engagement teams and other business partners to ensure social strategy alignment and execution
Be always curious, willing to take advantage of training opportunities and push boundaries to grow your career and Wipfli s marketing team

Qualifications:

Bachelor's degree in marketing, communications, or related field
3 - 5 years of agency or direct social media experience required
1- 3 years of B2B marketing experience - digital
Expert in Google and social analytics
Expert in social media tools and platforms, including Facebook/Meta Business Suite; Twitter; LinkedIn/Campaign Manager; Instagram; YouTube Optimization and social media scheduling tools
Detail-oriented with strong verbal and written communications skills

Wipfli is an equal opportunity/affirmative action employer. All candidates will receive consideration for employment without regards to race, creed, color, religion, national origin, sex, age, marital status, sexual orientation, gender identify, citizenship status, veteran status, disability, or any other characteristics protected by federal, state, or local laws.